Copyright © 2023. All rights reserved.
About Riches Rides — your LA auto broker since 2011
Riches Rides is an independent, licensed, and bonded auto brokerage firm based in Chatsworth, California. We’ve been brokering car leases and purchases throughout Los Angeles and Southern California since 2011 — and in that time, we’ve built a reputation on one thing: getting our clients the best deal without the dealership drama.
Our founder Rich grew up around cars. His father ran an automotive shop in Los Angeles in the 1980s, and Rich spent his childhood learning the business from the ground up. That early exposure gave him something most car buyers never get — a real look behind the curtain at how the industry works, where the margins are, and where the deals hide.
Rich built Riches Rides on the belief that every buyer deserves the same access to fleet pricing, wholesale deals, and no-pressure negotiation that insiders have always had. Today, his team handles everything — finding the vehicle, negotiating the price, managing the paperwork, and personally delivering the keys to your door.
What we do
We are not a dealership. We don’t earn commissions from manufacturers. We work for you — as your personal car buyer, negotiator, and advocate. Whether you’re looking to lease a new luxury automotbile, purchase a used SUV, or set up fleet vehicles for your business, we find the best available deal and handle every step of the process
Frequently Asked Questions
An auto broker acts as a buyer’s agent in the car-buying process. The broker negotiates – or ideally, dictates – the final price with the dealer and forwards the savings to the consumer.
Knowing and exercising all of your options when it comes to your lease can be confusing at times. We hope to simplify this process for you as much as possible by explaining the following. The meaning of a lease is to pay the forecasted depreciation of a vehicle along with the bank’s interest and fees. The manufacturer’s bank will then most likely sell your car to a third party thereafter. With that said, most manufacturers’ banks allow you to get an appraisal for your current vehicle, and compare that value to the current payoff. If your vehicle’s value is higher than the payoff, you can be entitled to that equity. This process would have to be fulfilled before the lease expires. Our lease return department will gladly assist you in this process. Contact us for more details.
The concept behind hiring an auto broker is pretty straight forward: Chances are that you are not a professional car buyer, so why go up against a professional car seller at a dealer alone? With the confusion of financing, fees, add-ons/services, taxes, “Sell-sell-sell” nature of the dealership, it only makes sense to leave the bargaining to someone who won’t be phased by the deals and pitches.
- Make sure the broker is licensed to legally sell cars in your state.
- Ask questions to the company or individual about how they find deals on cars, what background they have in the car business and if they receive any money from dealerships or carmakers for making deals.
- Look for feedback about other customers’ experiences with the broker online or through media (i.e. Yelp, FaceBook, etc.).
Take handy picked out
Featured Listings
New
Used
Riches Rides is based out of Southern California. We pride ourselves on our customer service and the quality of our work.